Classical Conservatism vs Contemporary Conservatism in US

Old style Conservatism versus Contemporary Conservatism in US Presentation Political belief systems in the United States have experienced a few changes in the previous century. For example, the nation moved from patriotism to progressivism during its monetary upsurge. Also, there have been outstanding contrasts between â€Å"classical conservatism† and â€Å"contemporary conservatism.† This shows the country’s belief systems have changed after some time. Prior to the World War II, the world had three clashing belief systems, in particular, despotism, socialism and liberalism.Advertising We will compose a custom basic composing test on Classical Conservatism versus Contemporary Conservatism in US explicitly for you for just $16.05 $11/page Learn More The dissidents and socialists met up to battle fundamentalists in the World War II. When fundamentalists were crushed, a contention emerged among liberal and socialists, which prompted the Cold War that kept going 40 years. The last was vanquished, nonetheless, it didn't stop st rife among the nonconformists. Issues like race, sex, and gay, among others raised worry over the fate of radicalism. This paper will investigate the contrasts between â€Å"classical conservatives† and â€Å"conservatives.† It will likewise attempt to investigate what the preservationists guarantee to save (Dolbeare and Cummings 115). Contrasts between old style traditionalists and moderates Classical conservatism is authored from Edmund Burke’s analysis of radicalism. It majored mostly on liberal’s perspective on human instinct, administration, and opportunity. As per old style dissidents, people are normally sane, calculative, self-intrigued just as serious. In such manner, they expand their preferred position to the detriment of others; they are represented by an arrangement of law. Also, this framework is represented by a negligible express that involved common society that has an implicit agreement to ensure property and freedom. In any case, old st yle moderates accept that people are not self-intrigued (Ball and Dagger 46-83). Truth be told, as indicated by Burke, people are animals of customs, conventions, and propensities, additionally, he accepts that people pass however the general public remains. Also, old style preservationists accept that opportunity is an unquestionable worth; interestingly, it meddles with another person’s delight. What's more, old style moderates don't accept that opportunity must be something to be thankful for; they accept that it tends to be and can't. Old style moderates, subsequently, accept that vote based system gives individuals an excess of capacity to control themselves and it is at risk to mishandle (Ball and Dagger 46-83). Then again, preservationists (otherwise called current traditionalists) append themselves to present day society esteems more than old style moderates do. For example, they accept that opportunity works when it permits people to contend with others, which is par ticularly pertinent as far as economics.Advertising Looking for basic composition on political theories? How about we check whether we can support you! Get your first paper with 15% OFF Learn More This belief system is very unique in relation to old style moderates who don't energize personal responsibility. Basically, current moderates view private enterprise as opportunity (Ball and Dagger 93-120). Also, traditionalists guarantee that issues are complicatedly straightforward being very not quite the same as the old style moderate view that comprises in the way that issues are normally perplexing given its social texture (Ball and Dagger 93-120). Strangely, present day traditionalists have watered-down the majority of their unique belief systems to such a degree, that they are firmly connected to old style dissidents. End From the conversation above, it very well may be noticed that traditionalists have watered down the greater part of their previous accepts with changing political frameworks in the United States. It can likewise be noticed that preservationists are a lot nearer to nonconformists than their old style partners are. In addition, it is unmistakably observed what traditionalists consider to have stayed, given the progressions that have happened throughout the hundreds of years. For example, while traditional moderates are dubious of private enterprise, preservationists are most certainly not. What's more, present day moderates accept that issues are anything but difficult to comprehend, something that is profoundly contested by their old style partners (Ball and Dagger 93-120). Worked Cited Ball, Terence, and Dagger, Richard. Political Ideologies and the Democratic perfect, New York, NY: Pearson Press, 2009. Dolbeare, Kenneth, and Cummings Michael. American Political Thought, Washington: CQ Press, 2009. Print.

A critical analysis of the role and functioning of the World Trade Organisation (WTO) as it relates to Newland

Theoretical This paper gives an examination of the job and working of the World Trade Organization (WTO) as it identifies with Newland. Insights concerning the WTO Agreement are introduced just as about the full effect of WTO participation. Positive and negative parts of WTO enrollment are laid out so as to give an applicable record of the job and effect of this worldwide establishment on the working of part states, including Newland. The paper additionally presents data about the conventional thought of state power and how the procedure of globalization powers individuals to reexamine this idea and supplant it with the possibility of government assistance states. Presentation The World Trade Organization (WTO) has been similarly lauded and condemned as a worldwide foundation which is answerable for the upkeep of exchange between nations (Devuyst and Serdarevic, 2007). Delegates of various developments, for example, Globaphile and Globaphobe, have presented their contentions with respect to the effect of WTO. Explaining the reason for WTO and the WTO Agreement is imperative to give noteworthy experiences into the working of associations in the field of worldwide exchange (Daemmrich, 2011). The target of this paper is to basically dissect the job and working of WTO as it identifies with Newland. Reason for WTO and WTO Agreement The World Trade Organization (WTO) developed as a powerful body in the worldwide business condition. As a worldwide association, WTO manages the worldwide standards of exchange between various countries. The significant capacity of WTO is to guarantee that worldwide exchange relations are led in a free, legitimate and smooth way (Devuyst and Serdarevic, 2007). The center of the framework is spoken to by the idea of multilateral exchange relations which have been determined as WTO’s understandings. Most of exchanging nations is answerable for consenting to and arranging these arrangements. A portion of the fundamental understandings introduced by this establishment remember Agreement for Agriculture (AoA), General Agreement on Trade in Services (GATS) and Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS). Subsequently, such understandings develop as a strong lawful establishment for worldwide exchange (Matsushita et al. 2006). Subsequently, part nations are ensured fundamental exchange rights. Also, national governments are required to keep up their exchange approaches inside explicit limits request to conform to the interests of every single worldwide partner (Devuyst and Serdarevic, 2007). The essential objective of WTO is to add to the improved government assistance of the populaces of the part nations. WTO is likewise answerable for giving a discussion to exchanges among nations. It guarantees the best possible working of a question settlement component (Devuyst and Serdarevic, 2007). Ways of life can considerably increment alongside monetary development. Nations can accomplish these goals by taking into account the ideal utilization of worldwide assets in accordance with the more extensive viewpoint of practical turn of events (Matsushita et al., 2006). The center WTO rules and teaches are tied in with opening outside business sectors to help multinationals, the EU and the United States. It would be in light of a legitimate concern for Newland to acknowledge a progression of new universal commitments. It has been contended that WTO’s framework for settling exchange debates between part nations has made a considerable progress (Van nook Bossche and Zdouc, 2013 ). The WTO Agreement shows the condition that every WTO part ought to guarantee consistence with its laws and guidelines. A huge piece of the responsibilities in this division allude to the issue of auditing and engaging managerial choices. The WTO Agreement will beat Newland’s Constitution as far as requiring a correction of the country’s laws and guidelines (Daemmrich, 2011). Newland’s laws ought to be predictable with the prerequisites indicated by the WTO Agreement. For example, Newland may think about the chance to make courts or pertinent procedures for the audit of every single regulatory activity (Milner, 2005). The execution of national treatment and similarity appraisal is required to improve Newland’s courts. The nation may affirm that all laws and authoritative angles or devices relating to WTO arrangements might be received. It has been reflected in the writing that most constitutions empower focal governments with a chance to manage exchange and trade relations with different countries (Devuyst and Serdarevic, 2007). However, the understanding of these lawful arrangements stays testing and muddled. The wide goal of the WTO Agreement has become a perplexing component. Newland is required to depict its sacred courses of action and in this way its WTO commitments should be applied in a uniform way all through the country’s region (Van nook Bossche and Zdouc, 2013). Effect of WTO Membership The full effect of WTO participation reflects in the advancement of harmony between nations, treatment of question by applying productive speculation and in the possibility that rules are set up simpler for all individuals (Devuyst and Serdarevic, 2007). What's without more exchange will in general diminish the average cost for basic items by giving a wide scope of decisions to shoppers as far as items and quality. Other huge impacts that may improve the monetary exhibition of Newland identify with broad financial development, expanded national pay and suitable administration which cling to strong lawful standards and principles (Milner, 2005). WTO enrollment can help Newland present a fair perspective on exchange approach. The attention is on balance in the worldwide financial and political framework. Accordingly, the country’s government would be better positioned to shield itself against campaigning rehearsed by slender intrigue gatherings (Narlikar, 2005). Accentuation would be determined to exchange offs that speak to the interests of all partners in the economy. Newland ought to be focused on an autonomous legal survey as a major aspect of WTO’s worldview for the administration of legitimate standards (Devuyst and Serdarevic, 2007). It is essential to improve the collection of enactment and legal understandings which could be accomplished through WTO participation. Thought of State Sovereignty and Impact of Globalization The customary thought of state power alludes to a non-physical element present at the universal legitimate framework which is ruled by one brought together government. As per global law, state sway demonstrates that a sovereign state ought to have a carefully characterized domain, changeless populace and one government (Milner, 2005). Notwithstanding, the procedure of globalization powers people to reconsider this idea. Globalization has introduced a double effect on the power of states. The structure of human rights has illustrated a feeling of commitment of the state towards its residents. However, because of globalization, the implicit agreement has a government assistance segment appended to it (Narlikar, 2005). The procedure of monetary mix encouraged through the components of exchange and advancement just as WTO enrollment has constrained the arrangement of strategy alternatives to states. Thusly, this angle has prompted countries’ lessened ability to meet the normal fin ancial and lawful commitments (Milner, 2005). For example, such nations may experience challenges in agreeing to basic legitimate gauges and standards in the worldwide setting. The conventional thought of state power has been supplanted by developing comprehension of country states as government assistance states. Such move of observation has demonstrated that the emphasis on government assistance is a main component of the worldwide idea of power. At the end of the day, state sway has been exposed to changes after some time. The emphasis is on giving standardized savings to the residents of these states (Daemmrich, 2011). This might be the circumstance in the province of Newland. Financial globalization has exhibited an expanded degree which reflected in the monetary and legitimate working of Newland. Basic parts of financial globalization incorporate the degrading of monetary forms, severe guideline of capital markets and generous open spending which has prompted critical open shortages (Dhar, 2013). In any case, WTO participation can ensure Newland better mix of its exchange and lawful framework. The nation may face appropriate challenges, open up its mo netary market and decide its own approach results. While trying to give the most sensible strategy to Newland, it is fundamental to investigate the negative impacts related with the country’s WTO enrollment. It has been expressed that WTO is undemocratic, as this organization needs straightforwardness (Milner, 2005). The absence of straightforwardness is a significant issue to nations considering the improper systems of administration embraced by various states. The WTO rules are set up for organizations that have an entrance to the exchanges. Besides, WTO ordinarily attempts activities to privatize noteworthy administrations, including training and human services. Another negative impact of WTO participation is that this universal association subverts national power and neighborhood dynamic (Dhar, 2013). A contention introduced in this line is that creating nations are kept from the chance to make neighborhood laws. It very well may be contended that creating nations are in an increasingly ominous situation concerning the leg itimate framework contrasted with created nations. The prerequisite of being universally serious postures huge difficulties to WTO individuals (Devuyst and Serdarevic, 2007). That is the reason Newland ought to exceed the preferences and negative impacts related with WTO enrollment so as to settle on an enough educated choice. End The current paper broke down the job and working of WTO as it identifies with Newland. Various contentions in favor and against WTO’s prevailing ro

How To Use The Hook Model For Building Great Products

How To Use The Hook Model For Building Great Products WHAT MAKES A GREAT PRODUCT?A good product is something that customers would like to buy while a great product is something that will convince them to buy and keep and, most likely, buy again. But what defines a great product? What are the characteristics that will make a product worth the attention (and money) of the market?The product should deliver value. This means that the product should have a positive impact on a person’s life. A new kitchen appliance should make the cooking process quicker. A new mobile phone should have features that would make communication easier. It has to have features and functionality that will make one’s life better.It satisfies a great need. Put yourself in the shoes of your customers and build something that you would want to use. The product should be able to deliver on a specific value proposition. It has a clear purpose or function.Not only does it meet expectations, it exceeds them. By this time, you are aware of what your customers need. How ever, do not stop there. Go the extra mile and improve the buyers’ experience. The best way to go about this is to have value-added services or activities to enhance the buyer experience. For example, adding a round-the-clock customer service hotline where buyers can have their concerns looked into immediately will definitely boost the product you are selling.It should be better than what everyone else is offering. There is no point in coming up with a product that delivers less than what dozens of other businesses sell, is there? As much as possible, the product developed should be just as good as, or even better than, what the competition is offering.The product should be simple and user-friendly. Customers are likely to be turned off by products that confuse them. Who wants to pay for something that complicates things? The product should be simple and intuitive, and make things better. A housewife will not spend money on a new kitchen appliance when it will only complicate food preparation, just as a carpenter will not purchase tools that will double the time he takes to perform his tasks.It should evoke an emotional response. Customers tend to form a deeper attachment to a product if it is able to stir emotion in them. A brand new car, for instance, will resonate more with customers if it is able to make them feel like they are “driving ahead of the world”. Marketing strategies and advertising programs will have to be made creatively to accomplish this.It should be habit-forming. In short, the product should be able to engage a customer’s interest and keep them coming back for more. Longevity, or keeping the products in the minds of customers for a long time, is not enough. Building loyalty is even more important, and that can happen if the product is so great that the customers are seemingly unable to control the impulse to use it.Keep in mind that it is the customers that decide whether a product is a hit or a miss. It is up to the business to co me up with a product that will easily convince the customers to decide that it is, indeed, a great product.THE HOOK MODELHow will you go about building a great product? One model that you can follow is the Hook Model.The Hook Model, which was developed by Nir Eyal, is essentially about getting the customers “hooked” such that they have developed an attachment to certain products. In his book entitled “Hooked: How To Build Habit-Forming Products”, he talks about how companies seemingly control users’ minds and come up with products that are habit-forming.There are four phases in this cycle: the Trigger, the Action, the Variable Reward, and the Investment.Phase 1: The TriggerYou need something that will light up that spark of interest. It can be likened to an “itch” that has to be scratched. These are the triggers, and they come in two forms: external and internal. The most common external triggers include people, places, situations, and routines. When we talk about inte rnal triggers, these involve, more often than not, emotions or feelings.It starts with an external trigger that initially catches the attention of the customers. For example, while browsing through Pinterest, a young lady sees a pinned photograph of a model wearing a pair of sexy stiletto heels from a famous shoe designer. She just got engaged and is starting to plan her wedding. Shopping for a wedding dress and matching shoes is definitely in order, and the name of that designer has been in her radar. Her internal triggers have been activated: she does not want to look shabby or ordinary on her wedding day.The internal trigger is probably what most businesses find difficult to identify. In the case of a newspaper company, the internal trigger is the fear users have of not being in the loop, or not knowing the current events happening around the country and the world.Phase 2: The ActionThis stage focuses on what the customer will do in response to the trigger. The bride-to-be sees t he photograph on her Pinterest feed; if she closes the browser, the cycle is interrupted, and there was no habit formed. If she, however, clicks on the photograph that will direct her to the website where the pinned photograph is, this is the Action.In order to increase the likelihood that the customer takes action, the action should be:Easy to do or perform; andPsychologically motivating.In other words, there has to be an ability on the part of the customer to perform the action (and the product should have been designed to make performance of the action easy) and there also has to be motivation or energy for action.In the example, the action only entails clicking on the photo, and the photo is appealing and eye-catching enough to want to make her want to find out more. Once she clicks the photograph and is directed to the website, she is presented with a selection of gorgeous pairs of shoes. She feels like she just hit the jackpot. In this case, the motivation was most probably th e fear of missing out on seeing products that she might want to use for her wedding.Action is performed in anticipation of the next phase, which is the Reward.Phase 3: The Variable RewardWhen we talk of “variable reward”, it is that which gives the user what he or she came for, but still leaving him or her wanting more.This is where the Hook Model truly becomes a “hook”. It should develop a loop and engender a craving in the customer. To accomplish this, businesses make use of variable rewards in order to lure in customers and users.This phase focuses on one thing: anticipation. The product provider will then take steps in order to hype things up â€" “up the ante”, so to speak.If the bride to be clicked on the photograph and is directed to a marketplace website containing only a limited selection of shoes similar to the photo she just clicked, it will not be enough to make her more invested in browsing.But if, once she clicked and realized that there are more than shoes on the online marketplace, such as clothes and swimwear that would be perfect for a bridal trousseau and honeymoon trip, she will end up spending more than an hour browsing through the products. The next time she needs something related to her upcoming wedding, her instinct would be to check Pinterest or go directly to the online marketplace.Another scenario would be that the website will only offer limited editions of exclusive designs. This will definitely be seen as a reward because not everyone will be able to score those shoes.Phase 4: InvestmentThis is when the customer finally decides to invest something on the product or service. This could be time (regularly checking in on the website), money (making a purchase from the online marketplace), data (submitting product reviews on the online marketplace), or social capital (sharing about the website to friends or on various social networks she belongs in).More than about spending money, the investment phase is about an action th at will potentially improve the service for the next run through the cycle. In short, users invests something on the product not because of immediate gratification, but because they expect to benefit from it in the present and well into the future.In the case of the bride-to-be, sharing about the online marketplace could mean inviting other friends also to check it out. The referrals can earn her points that will definitely improve her experience the next time she uses the service again. On Pinterest, she may also create her boards, and the act of setting up her board, while pinning and re-pinning other boards, is already considered a form of investment.Fortunately for businesses, product developers and marketers everywhere, humans are naturally inclined to be curious and pursue answers once their interest has been piqued. Once they have been hooked, they would want to know more. They can play on this natural response and employ the Hook Model to reel the potential customers into bu ying their products.USING THE HOOK MODEL FOR BUILDING GREAT PRODUCTS The market is filled with so many products, but not all of them are considered to be great, or even halfway good. Every day, new products are being introduced, but only a handful of them succeed. Some become huge hits in the market, stirring up great demands and bringing in high revenues. Unfortunately, many fall in the wayside, are generally ignored by customers and end up not making any money.This happens for a number of reasons. It could be that the product was not viable to begin with, or the market simply was not interested in it. It is also possible that it was the wrong time to introduce the product because the economy may not be in a good situation, or the competition may be a little fierce at that time.It is also possible that the market has the high demand for a product, but it still fails to succeed. One reason why this happens is because the business may have failed to make or build a great product. In this article, we will learn 1) what makes a great product, 2) what the Hook model is, and 3) how to use the Hook model for building great products.WHAT MAKES A GREAT PRODUCT?A good product is something that customers would like to buy while a great product is something that will convince them to buy and keep and, most likely, buy again. But what defines a great product? What are the characteristics that will make a product worth the attention (and money) of the market?The product should deliver value. This means that the product should have a positive impact on a person’s life. A new kitchen appliance should make the cooking process quicker. A new mobile phone should have features that would make communication easier. It has to have features and functionality that will make one’s life better.It satisfies a great need. Put yourself in the shoes of your customers and build something that you would want to use. The product should be able to deliver on a specific value proposition . It has a clear purpose or function.Not only does it meet expectations, it exceeds them. By this time, you are aware of what your customers need. However, do not stop there. Go the extra mile and improve the buyers’ experience. The best way to go about this is to have value-added services or activities to enhance the buyer experience. For example, adding a round-the-clock customer service hotline where buyers can have their concerns looked into immediately will definitely boost the product you are selling.It should be better than what everyone else is offering. There is no point in coming up with a product that delivers less than what dozens of other businesses sell, is there? As much as possible, the product developed should be just as good as, or even better than, what the competition is offering.The product should be simple and user-friendly. Customers are likely to be turned off by products that confuse them. Who wants to pay for something that complicates things? The product should be simple and intuitive, and make things better. A housewife will not spend money on a new kitchen appliance when it will only complicate food preparation, just as a carpenter will not purchase tools that will double the time he takes to perform his tasks.It should evoke an emotional response. Customers tend to form a deeper attachment to a product if it is able to stir emotion in them. A brand new car, for instance, will resonate more with customers if it is able to make them feel like they are “driving ahead of the world”. Marketing strategies and advertising programs will have to be made creatively to accomplish this.It should be habit-forming. In short, the product should be able to engage a customer’s interest and keep them coming back for more. Longevity, or keeping the products in the minds of customers for a long time, is not enough. Building loyalty is even more important, and that can happen if the product is so great that the customers are seemingly unable t o control the impulse to use it.Keep in mind that it is the customers that decide whether a product is a hit or a miss. It is up to the business to come up with a product that will easily convince the customers to decide that it is, indeed, a great product.THE HOOK MODELHow will you go about building a great product? One model that you can follow is the Hook Model.The Hook Model, which was developed by Nir Eyal, is essentially about getting the customers “hooked” such that they have developed an attachment to certain products. In his book entitled “Hooked: How To Build Habit-Forming Products”, he talks about how companies seemingly control users’ minds and come up with products that are habit-forming.There are four phases in this cycle: the Trigger, the Action, the Variable Reward, and the Investment.Phase 1: The TriggerYou need something that will light up that spark of interest. It can be likened to an “itch” that has to be scratched. These are the triggers, and they come in two forms: external and internal. The most common external triggers include people, places, situations, and routines. When we talk about internal triggers, these involve, more often than not, emotions or feelings.It starts with an external trigger that initially catches the attention of the customers. For example, while browsing through Pinterest, a young lady sees a pinned photograph of a model wearing a pair of sexy stiletto heels from a famous shoe designer. She just got engaged and is starting to plan her wedding. Shopping for a wedding dress and matching shoes is definitely in order, and the name of that designer has been in her radar. Her internal triggers have been activated: she does not want to look shabby or ordinary on her wedding day.The internal trigger is probably what most businesses find difficult to identify. In the case of a newspaper company, the internal trigger is the fear users have of not being in the loop, or not knowing the current events happening around the country and the world.Phase 2: The ActionThis stage focuses on what the customer will do in response to the trigger. The bride-to-be sees the photograph on her Pinterest feed; if she closes the browser, the cycle is interrupted, and there was no habit formed. If she, however, clicks on the photograph that will direct her to the website where the pinned photograph is, this is the Action.In order to increase the likelihood that the customer takes action, the action should be:Easy to do or perform; andPsychologically motivating.In other words, there has to be an ability on the part of the customer to perform the action (and the product should have been designed to make performance of the action easy) and there also has to be motivation or energy for action.In the example, the action only entails clicking on the photo, and the photo is appealing and eye-catching enough to want to make her want to find out more. Once she clicks the photograph and is directed to the website, sh e is presented with a selection of gorgeous pairs of shoes. She feels like she just hit the jackpot. In this case, the motivation was most probably the fear of missing out on seeing products that she might want to use for her wedding.Action is performed in anticipation of the next phase, which is the Reward.Phase 3: The Variable RewardWhen we talk of “variable reward”, it is that which gives the user what he or she came for, but still leaving him or her wanting more.This is where the Hook Model truly becomes a “hook”. It should develop a loop and engender a craving in the customer. To accomplish this, businesses make use of variable rewards in order to lure in customers and users.This phase focuses on one thing: anticipation. The product provider will then take steps in order to hype things up â€" “up the ante”, so to speak.If the bride to be clicked on the photograph and is directed to a marketplace website containing only a limited selection of shoes similar to the pho to she just clicked, it will not be enough to make her more invested in browsing.But if, once she clicked and realized that there are more than shoes on the online marketplace, such as clothes and swimwear that would be perfect for a bridal trousseau and honeymoon trip, she will end up spending more than an hour browsing through the products. The next time she needs something related to her upcoming wedding, her instinct would be to check Pinterest or go directly to the online marketplace.Another scenario would be that the website will only offer limited editions of exclusive designs. This will definitely be seen as a reward because not everyone will be able to score those shoes.Phase 4: InvestmentThis is when the customer finally decides to invest something on the product or service. This could be time (regularly checking in on the website), money (making a purchase from the online marketplace), data (submitting product reviews on the online marketplace), or social capital (sharing about the website to friends or on various social networks she belongs in).More than about spending money, the investment phase is about an action that will potentially improve the service for the next run through the cycle. In short, users invests something on the product not because of immediate gratification, but because they expect to benefit from it in the present and well into the future.In the case of the bride-to-be, sharing about the online marketplace could mean inviting other friends also to check it out. The referrals can earn her points that will definitely improve her experience the next time she uses the service again. On Pinterest, she may also create her boards, and the act of setting up her board, while pinning and re-pinning other boards, is already considered a form of investment.Fortunately for businesses, product developers and marketers everywhere, humans are naturally inclined to be curious and pursue answers once their interest has been piqued. Once they ha ve been hooked, they would want to know more. They can play on this natural response and employ the Hook Model to reel the potential customers into buying their products.USING THE HOOK MODEL FOR BUILDING GREAT PRODUCTSTurning regular products into habit-forming products may seem like a daunting thought, but it can be done, and the Hook Model is one way of doing so. Granted, there are products and business models that do not really require the formation of habits. More often than not, though, they are.Essentially, by using the Hook Model, you will be creating a strong wanting, desire or craving in your customers, such that they will come to notice your product, invest in it, develop an attachment, and keep coming back to it. To a certain extent, it may be said as “manipulating your customers’ perception”, which can swing both ways. However, it is not really manipulation if you are able to deliver on each one of your product’s selling propositions, is it?Illustrations of the H ook Model are often used on products such as online communities and websites, apps and gadgets. However, the concepts also apply to offline products.If you plan to use the Hook Model in order to establish a firm foothold for your product or service, take note of the following:Employ both external and internal triggers, and make sure they are aligned. Some businesses make use of external triggers such as e-mails, online advertisements, apps, discussions, connections, sharing content, and even tweets. In order to fully utilize internal triggers, you have to find out what people (your target customers) are already trying to do, and just make it easier for them.In the example of the online marketplace earlier, the external trigger was the photo on Pinterest. It could just as easily have been an online ad appearing on her Facebook newsfeed, or a comment on a post on wedding dresses and shoes in a bridal-themed blog. Knowing that prospective brides will be checking in at the site, they al so started offering other bridal-themed items, making it easier for their target customers to get everything that they need in one place.When employing these triggers, make sure they are aligned. They must complement each other, and be engaging or catchy enough to encourage them to answer a call to action.Make it easy for users to take action. In the example used previously in the discussion, the action involved a single click on the photograph and a series of simple clicks that will lead to the online marketplace. There really is nothing complicated about it. Customers will be turned off when they have to jump through hoops in order to get the information that they want.The online marketplace should put great attention in designing a user-friendly interface for its website. Remove barriers and put in place mechanisms that are simple enough but still encourage users to take action.Offer incentives, and they must be fulfilling.This is to motivate users or customers to invest data, ef fort, social capital, or money in your product. What additional perks will they get if they stick around on the website? What are the rewards that they are likely to get if they invest money? If they send in reviews? If they refer friends and family to the website? Add to their buying experience to keep them coming back for more.When designing the rewards, make sure they are “rewarding”, in every sense of the word. According to Nir Eyal, the most frequently overlooked phase of the Hook Model is the Investment phase. Companies successfully come up with triggers that eventually motivate users to take action and check out their products. They even manage to get these users to spend their money on these products. However, after that, the users are sent on their way. The companies fail to “re-engage” the customers after they have already taken the money.One way to re-engage the customers is to find ways that will encourage the customers to check back in again.Putting the Hook Mod el to good use means that the business is able to keep its customers interested or engaged in its products or services. If the business makes an effort to get a full understanding of habit-formation, the chances of it being able to build and offer great products are definitely higher. They are also able to establish more competitive advantage since they have greater chances of building up a loyal customer base.[slideshare id=16424773doc=hookedatinteraction13copy-130208101638-phpapp02w=710h=500]

Alcohol Consumption Of Ethanol Effects On Human Beings

Alcohol is one of the most consumed substances in the entire world. â€Å"In 2013, 86.8 percent of people ages 18 or older reported that they drank alcohol at some point in their life time† (NIAAA, n.d.). Alcohol is the result of fermented ethanol. Ethanol is a, â€Å"chemically and aromatic compound containing a hydroxyl group† (Foster Marriott, 2006). The raw consumption of ethanol can have devastating effects on human beings, which is why it has to go through the process of fermentation. The fermentation process produces alcohol by breaking down glucose molecules, without the presence of oxygen, this generates ethanol, carbon dioxide and energy (Foster Marriott, 2006). The purpose of this research paper is to bring knowledge about the effects of alcohol, what risks increase alcohol consumption and how alcohol presents risks, alcohol use disorders and general policies relating to alcohol. The effects of alcohol depend on a variety of different factors. Studies have been conducted to determine the amount of alcohol necessary to reach intoxication, however, individual differences complicate this research. There are three classifications used to determine the effect of alcohol. These include: moderate drinking, heavy drinking and binge drinking. When a person drinks without enhancing to intoxication, it is classified as-drinking in moderation. A moderate level of alcohol intake would be, one drink per day for women and two drinks a day for men (â€Å"Alcohol Use,† 2015). ModerateShow MoreRelatedEthanol Interactions with Receptors1198 Words   |  5 Pages Introduction Ethanol, the alcohol found in alcoholic beverages, has a wide range of effects. Unlike many drugs, ethanol does not have a specific area of the brain in which it exerts its effects. For this reason, ethanol has a large diversity of symptoms and varying effects among individuals. In general, it binds with and alters the function of voltage gated ion channels. Typically ethanol inhibits neurons directly or stimulates the release of inhibitor neurotransmitters. Ethanol may have undesirableRead MoreRenewable Sources of Energy: Ethanol Essay1055 Words   |  5 Pages Ethanol is a clear, colorless, flammable liquid. Other names that ethanol can also be known as include ethyl alcohol, ethyl hydrate, ethyl hydroxide, fermentation alcohol, methylcarbinol, and grain alcohol. The condensed structural formula for ethanol is C2H5OH, and the expanded structural formula is shown in figure 1. This chemical compound belongs to the alcohol function group therefore characterized by the hydroxyl grou p –OH combined with a carbon atom. Some characteristics of ethanol includeRead MoreEffects Of Alcohol On Human Health1699 Words   |  7 PagesAlcohol, what is it and why is it used? Alcohol in the sense of drinkable beverages are, drinks that contain substantial amounts of ethanol (which is the intoxication agent found in alcoholic beverages). 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Essay726 Words   |  3 Pagesyour answers in a WORD document an upload them to Blackboard when you are ready. 1. What effect does drinking ethanol (ethyl alcohol; alcohol) have on humans? Use the NIAA site above to answer this question. 5 pts; 1 for source The effects of ethanol on humans starts when the alcohol enters the bloodstream, and the more alcohol that enters the bloodstream, there’s a higher risk for effects. Some of the effects include, â€Å"reduced inhibitions, slurred speech, motor impairment, confusion, memory problemsRead MoreEffects Of The Heart Rate From Caffeine And Ethanol1137 Words   |  5 Pagesmetabolism are differences of the heart rate from caffeine and ethanol. By understanding the topic, it can be proven that these drugs affect organisms in a certain way, such as the heart rate. The information, collected following the experiment, can be inferred in recognizing the way our body responds to chemicals when drinking coffees and colas. The experiment was conducted by inducing the species Daphnia magna to both caffeine and ethanol, while being compared to a controlled group. Daphnia magna are smallRead MoreAlcohol : Alcohol And Alcohol Essay836 Words   |  4 Pagestopic for class is alcohol. Alcohol is defined as â€Å"Chemically, a compound characterized by the presence of a hydroxyl group; in common usage, a beverage made from fermented fruits, vegetables, or grains and containing ethanol.† (From the book pg GL-1) Ethanol is defined as â€Å"A specific alcohol compound (C2H5OH) formed from the fermentation of dietary carbohydrates and used in a variety of alcoholic beverages.† (From the book pg GL-4) Definition of proof is â€Å"A measure of the alcohol content of a liquid;Read MoreThe Effects Of Alcohol On Human Cells1409 Words   |  6 Pages308-01 Professor Bilozur November 28, 2016 Alcohol-Induced Molecular Dysregulation in Human Embryonic Stem Cell-Derived Neural Precursor Cells Introduction Prenatal exposure to alcohol can cause profound amounts of birth defects and mental retardation. Drinking alcohol is composed of ethanol, a flammable liquid, which is made by fermentation. According to the National Institute on Alcohol Abuse and Alcoholism, alcohol can affect different parts of the human body such as the brain, heart, liver, pancreasRead MoreThe Effects Of Alcohol Abuse On Sexual Behavior2959 Words   |  12 PagesA Review of the Impact Alcohol Abuse on Sexual Behavior Alcohol addiction is one of the leading causes of preventable death and is estimated to cause about 10% of total disability-adjusted life years lost (Heiling). Alcohol abuse disproportionately affects younger, able-bodied individuals in the prime of their lives thus, this disablement places an extensive economic burden on society through loss of productivity as well as a drain on the health care system. Despite these facts, beyond liver damageRead MoreQuestion One. Alcohol Use Disorders (Aud) Is A Health Condition1671 Words   |  7 PagesQuestion One Alcohol use disorders (AUD) is a health condition that is diagnosed when alcohol abusers use alcohol to an enormous extent. AUD entails alcohol addiction, and many people who have AUD struggle with alcohol consumption. This disorder is related to alcoholism, or alcohol abuse. The symptoms of AUD include cravings, a strong need to have a drink during the week or weekends, loss of control involving not being able to stop drinking, feeling out of control, shaking, anxiety, withdrawals,

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Senior Scholars to Freshmen Flunks the Five Paragraph Essay Unraveled Free Essays

string(195) " currently chairs the English Department at Southern Adventist University, believes that the versatility of the FPE creates more beneficial thought and ideas then does writing without a formula\." Cover Page Through writing this paper, I wish to actively inform the public about the universal argument towards the five paragraph essay and formulaic writing in general. To help share this information, I wanted to present the opinions of several accredited sources, and insert them into a conversational format so that the reader can easily navigate and understand their arguments. Apart from informing the public about the current debate, I wanted to introduce a solution to the problem of students using the five paragraph essay in their college English classes. We will write a custom essay sample on Senior Scholars to Freshmen Flunks: the Five Paragraph Essay Unraveled or any similar topic only for you Order Now By introducing higher level writing earlier in the education system, students will have a head start once they start taking courses at their university. I believe that this paper will be effective because it appropriately lays out accredited opinions about the positives and negatives of formulaic writing, while at the same time proving the point that it will not be accepted in a college atmosphere. Furthermore, it presents a solution to this situation by seeking to implement higher level writing methods while students are still taking high school courses. This paper introduces the argument, supports it from both sides, frames itself, and then offers a possible solution. I personally think that the synthesis of my essay is well written. I feel that I did a good job finding sources that agree or disagree with each other and then implementing those arguments into a conversation. Apart from those strengths, I fear that my niche may seem weak due to the strength of my synthesis. I feel that I may have overshadowed the personal part of the essay with the information I learned from my sources. As a result of this project, I have learned that writing is just another medium through which to inform people about a given topic. I have come to realize that writing is very simple: you do it to inform the reader about something. The complex part occurs when you try to decipher how you will complete that task. In terms of â€Å"developing theory of writing,† this realization is probably the main point I learned because in all honesty that is a very big concept that I took away from this project. I am excited to see how this theory will change based on the works to come. Campbell Bailey Michael Johnson English 1510 18 February 2013 Senior Scholars to Freshman Flunks: The Five Paragraph Essay Unraveled Almost every high school English classroom in America has been taught the same thing: the five paragraph essay, or â€Å"formulaic writing,† is the proper way to write a paper. Most students would agree with this statement; they think that they five paragraph essay is a simple and efficient way to draft an essay. Additionally, students often start college with the incorrect assumption that this writing style is adequate and acceptable by their instructors. As long as they write an introduction, three supporting paragraphs, and a conclusion, they will receive their coveted grade of an A+. But what is the science behind this formulaic writing? Why does it seem to work so well for high school students, but not college students? The five paragraph essay (or FPE) should not be disregarded or seen as a necessity; it should be viewed as an instrument to improve the writing of novice students. But all writing mechanisms have a proper time and place for implementation. As a result, prior to entering college all students must learn that the five-paragraph essay will not always suffice in a university environment. If they continue with formulaic writing style, they run the risk that their assignments won’t come close to receiving the grade that they desire. This represents a shortcoming in the schooling of today’s novice writers, and this limitation cannot be filled by any brilliant instructor. The solution lies at the feet of none other but the institution of education. The American schooling system must start preparing students during their high school years for the college level writing that they will need to become proficient, while also making them aware of both the positive and negative aspects of formulaic writing. The five paragraph essay has been taught in schools for years because it achieves fantastic results. Students can grasp its construction easily, resulting in good grades and positive reputations for school districts. According to Dictionary. com, formulaic is defined as â€Å"made according to a formula; composed of formulas† (dictionary. com). Not surprisingly, that is exactly what the FPE is: it’s a specific formula that, if followed, helps students create and write their papers. Almost every formula for the FPE is the same, and one will rarely find a different structure then the one taught in almost every school system across America. The construction of the FPE is quite simple, which is why it can be taught to students at an academically young age. The first paragraph is the introduction, with the thesis statement ending the paragraph. The next three paragraphs all support the thesis, and each one usually contains a source that helps build the writer’s argument. The last paragraph is named the conclusion, and summarizes the main points of the paper. This structure has been used by countless students over the years, and it has yielded consistent and positive results. Not only is it easy for a teacher to grade, but it also allows students a quick and efficient way to write their essays on various state-sanctioned tests. But a problem arises once these students arrive at the college level. It is here where the great debate between scholars begins about whether or not the FPE is a proper and justifiable method for teaching writing skills. In the current and ongoing argument over the FPE, it seems that a great deal of controversy is about format. Both high school teachers and college professors seem to have differing opinions on the topic. Jan Haluska, who currently chairs the English Department at Southern Adventist University, believes that the versatility of the FPE creates more beneficial thought and ideas then does writing without a formula. You read "Senior Scholars to Freshmen Flunks: the Five Paragraph Essay Unraveled" in category "Essay examples" Novice writers are more capable of furthering themselves intellectually if they follow a set of guidelines, rather than not following anything at all (30). But Rick VanDeWeghe of the University of Colorado, and Richard Argys of North Glenn High School disagree, stating that â€Å"The FPE formula may assist students with proper formatting of papers, but it appears to fall short of helping them offer a cogent discussion of their thoughts† (99). The FPE helps students in the short run with the format of their papers, but it oppresses the persuasive aspect of their words. It seems that while the FPE essay offers students organization and simplicity, it also holds back their natural intellectual ability to persuade and inform. The argument over the structure of the FPE is even more hotly debated. VanDeWeghe and Argys positively support the FPE format, saying that it offers writers a solid groundwork unto which to build their essay. They agree that all writers have a hard time creating work, and it is a great advantage to have a clear view of what a proper dissertation looks like (98). In a metaphorical sense, following guidelines to the five paragraph essay is much like riding a bike with training wheels. Without training wheels, the rider would lose their balance and crash, much like a writer ith no direction or foundation. But other writers believe the thesis statement that accompanies the teaching of the FPE overshadows any foundational aspects. Author Mark Graham believes in this notion, and expresses his belief by writing â€Å"And so you can’t begin with a thesis, because you don’t have one, and may never have one. An essay doesn’t begin with a statement, but with a questionâ₠¬  (Graham). Many college level educators heartily agree with this statement, and this concept has been used to sway many to veto the use of the FPE. Essays were not initially created to persuade, but to inform and discover. While there is evidence that the FPE suppresses this notion, the fact that the formulaic essay creates a positive working environment for writers cannot be overlooked. It seems that today’s educators play the lottery with whether or not to support formulaic writing; the only way to know if they have hit the jackpot is to pour over the crisp final drafts of their students. When freshman students begin their college careers and flip open their English writing syllabus, they often find themselves anxious and fearful. Thoughts of constantly writing papers and hours of essay formatting leave them anxious with knots in their stomachs so tight that they can hardly breathe. But the stomach knots of some students who have mastered the five paragraph essay are usually a little looser than others according to Kerri Smith, a freshman composition professor at Fairleigh Dickinson University. Smith exalts students who possess skill with the five paragraph essay. She welcomes them to her class, eagerly overjoyed that she will finally have some students intellectually capable enough to withstand the rigors of college writing (16). So it seems that professors may genuinely believe that formulaic writing lends students a hand in kick-starting their writing careers. They arrive to college armed with valuable information about the structure, organization, and overall atmosphere of a successful essay. But Smith shows us in the above comment exactly what so many educators are arguing for. She references that formulaic writing prepares students for the â€Å"rigors of college writing. † In this one single sentence Smith deals the ultimate blow to the argument for the use of the FPE in college environments. Although it may bring better writers to universities around the country, students will arrive at their freshman English course and discover that they have the skills for an A paper, but they lack the correct form. The formulaic writing that they once knew and loved is rendered completely obsolete by the harsh standards of college writing. Imagine you have been trained from birth to swim with fins attached to your feet. By the time you are 19 years old, you have perfected your stroke and you can gracefully glide through the water. But suddenly, you are told that fins are no longer allowed to be worn while you swim. You confidently take them off and plunge into the water, kicking with your feet like you are so accustomed to doing. You quickly realize that you are hardly moving at all, and that you don’t even possess the strength to tread water in your bare feet. Exhausted, you cling to the side of the pool and come to the conclusion that if you ever want to swim again, you will have to completely re-think and re-learn the skills you have been taught your whole life. The fins represent the formulaic structure of writing that the average student is familiar with. The bare feet symbolize the liberal construction of a college level essay. As one can clearly tell, a college student trying to excel in courses with only knowledge of formulaic writing will struggle much like a swimmer who only knows how to swim with fins. It seems that the â€Å"big final paper† around the country for high school seniors is to write a research paper. This paper is often feared by many students, even though they typically have to argue for one side of a specific topic. These seniors will often investigate a specific topic, and write a glorified summary of the views of a few accredited sources. While this essay is obviously not five paragraphs, students will almost surely mold their writing in a formulaic fashion. They will have a one sentence thesis at the end of their introduction, cite one source per paragraph, give their explanation of that source, and then end with an expected conclusion. The students receive an A grade, and they feel happy and ready to enter college with their expert writing skills, when in reality, they do not have the slightest understanding of what is expected in college writing classes. The concepts that students learn in their freshman English course need to be taught earlier in the curriculum in order to prevent this mistake from happening. Senior year, students are primed and ready to learn essential skills that will help them thrive in a university environment. Concepts that are incorporated into college essays should be introduced at this time. For example, many high school students do not understand that an essay should shed light on two, three, or even four opinions of a specific argument. They also do not know that a complete essay should contain an original argument, or a niche, which is a new opinion or angle on the topic that the writer brings to the conversation. Lastly, high school students don’t understand what a real conclusion is, and this weakness quickly becomes apparent in their early college career. Writer Paul Graham has never understood the method for writing a conclusion that he was taught in high school, saying that it seemed like he was â€Å"just supposed to restate what we said in the first paragraph, but in different enough words that no one could tell† (Graham). This is a common misconception about the conclusion of an essay, and it is something that develops in middle school and continues on until students graduate from grade school. If high school educators could mold their second semester curriculum around teaching their students the three basic concepts above, freshman writers in their English courses would be better prepared and, but they will also be less anxious which will in turn allow them to write more successful, journal-worthy essays. There has yet to be a study conducted which researches the success of college students in regards to the five paragraph essay. A researcher could study the success of freshman students in their English writing course, and interpret that data based on the intensity of their prior knowledge of the five paragraph essay. Furthermore, a study has yet to be done about the success of freshman college students that had prior knowledge of college-level writing concepts, as discussed above. Such studies would shed much light on the effectiveness of the five paragraph essay. These results may even be the final nudge educators need to rethink and adjust their high school curriculums. In conclusion, academia may never know or agree if the five paragraph essay has a universally positive or negative effect on student writing. There are too many variables that factor into the situation, such as the intentions of the writer, the difficulty of the class they are in, etc. Writers will have to make a personal decision on how they prefer to write their cherished essay. Will they play it safe and stick to a simplistic format of five paragraphs, or will they take the plunge into a risky sixth paragraph and dare to offer multiple sides of the argument? Oddly enough, in the end, this hotly debated decision lies in the hand of the one who holds the pen. Works Cited â€Å"formulaic. † Collins English Dictionary – Complete ; Unabridged 10th Edition. HarperCollins Publishers. 17 Feb. 2013. ;Dictionary. com http://dictionary. reference. com/browse/formulaic;. Graham, Paul. â€Å"The Age of the Essay. † paulgraham. com/essay. html. N. p. , n. d. Web. 10 Feb 2013. Haluska, Jan. â€Å"The Formula Essay Reconsidered. † Education Digest 78. 4 (2012): 25. MasterFILE Premier. Web. 10 Feb. 013. Mary Kendrick, et al. â€Å"EJ† Extra: The Five-Paragraph Essay And The Deficit Model Of Education. † English Journal 98. 2 (2008): 16-21. ERIC. Web. 10 Feb. 2013. Smith, Kerri. â€Å"Speaking My Mind: In Defense Of The Five-Paragraph Essay. † The English Journal 4 (2006): 16. JSTOR Arts Sciences IV. Web. 10 Feb. 2013. VanDeWeghe, Rick, and Richard Argys. â€Å"Research Matters: One More Thing: Can We Teac h Process Writing And Formulaic Response?. † The English Journal 3 (2008): 97. JSTOR Arts Sciences IV. Web. 10 Feb. 2013. How to cite Senior Scholars to Freshmen Flunks: the Five Paragraph Essay Unraveled, Essays

The dead sea scrolls Essay Example For Students

The dead sea scrolls Essay The discovery of the Dead Sea Scrolls, which was initially made in 1947, represents one of the most important archeological discoveries made in the twentieth century. In the caves of the cliffs overhanging the northwestern end of the Dead Sea, in an area now known as Khirbet Qumran, a number of large clay jars containing more than six hundred ancient Hebrew and Aramaic manuscripts were discovered by some travelling Bedouins. These manuscripts were attributed to the members of a previously unknown Jewish brotherhood, and were written approximately between the years of 100BCE and 68CE. While these scrolls provide scientists and historians with a window into a previously undiscovered community, the Dead Sea Scrolls are of particular interest to biblical scholars in that they shed light on the intertestamental period, and the religious atmosphere prior to, during and, immediately following the lifetime of Jesus. It is most likely that these manuscripts can be connected with the Jewish sect known as the Essenes; this particular group withdrew from the Jewish community in Jerusalem, and went to live by the Dead Sea, forming a monastic community. The most striking feature of the Dead Sea Scrolls is the parallels these manuscripts share with the early Christian religion, and more specifically, the likelihood that Jesus and John the Baptist crossed paths with the Qumran Essene sect. Both the forms of organization and the religious rituals observed by the Qumran Essenes bear a striking resemblance to their early Christian counterparts. While absolute, historical statements are difficult to make, because of the overlap and contradictions between religious and historical documentation in both the Bible and in the Dead Sea Scrolls, one cannot deny the many striking similarities between primitive Christianity and the Judaism of the Essenian sect. The finding of the Dead Sea Scrolls greatly aids the biblical scholar in his understanding of the formative period in Christian history. One of the most exciting discoveries made in the Qumran manuscripts was of a priest character that, at least seemingly, resembles Jesus Christ. The Dead Sea Scrolls revealed the existence of a great religious figure known as the Teacher of Righteousness. This figure bears many striking resemblances to Jesus of Nazareth, though the dates of each figure eliminate any possibility of them being the same person. It has been established that the Teacher of Righteousness lived at least half a century before Jesus, and like Jesus and his disciples, led his followers into a new Mosaic covenant, a return to a strict obedience of the laws of Moses. The facts surrounding the case of the Teacher of Righteousness are few; saysYigael Yadin in his book, The Message of the Scrolls, â€Å"we must†¦be satisfied with the facts about him in the Habakkuk Commentary and the Damascus Covenant. We know he was a priest endowed with the ability to interpret prophecies and to foretell the future events of his people. He was persecuted by his foes from inside and outside, and was compelled to flee and live in ‘the house of exile.’†However, from what we do know, the Teacher of Righteousness seems to fulfill a role as pre-cursor to Jesus. Other interpretations of the scrolls see this Teacher persecuted, and even crucified by pagan soldiers, which further parallels his experience with that of Jesus. â€Å"Some have asserted that he had been crucified by pagan soldiers†¦ that he had appeared in the Temple after his death, and that his disciples awaited his return in the ‘last days’ for the last Judgement. †This rendition of the Teacher of Righteousness’ ill treatment is almost identical to that of Jesus. Concludes the author, Jean Danilou, â€Å"all this would constitute an ‘Essenian myth’ which later was supposed to have been applied to Jesus.†Whatever the exact meaning the Essenes put in the Teacher of Righteousness’ life and teachings, his presence is undeniable, and it puts into question the individuality and originality of Christianity into question. While the comparison of the Teacher of Righteousness to Jesus Christ is somewhat superficial in that it relies heavily on the common Judaism and the presence of prophets at the time, the methods of organization in the Qumran community and in primitive Christian communities can be even more closely paralleled. The 1920s Essay While the existence of the Qumran brotherhood may put into question the originality of Christianity, the manuscripts of this sect contribute a great deal to our understanding of Christianity in that they bring to light previously unknown connections between the early Christians and a peculiar group of Jews. We know that there was indeed contact between the two groups through the figure of John the Baptist. Jean Danilou stresses that, â€Å"the discovery of the manuscripts has in an undeniable way confirmed the Baptist’s contacts with the monks of Qumran.†He goes on to suggest that, â€Å"it is possible that he may have been an Essene. But it is more probable that he was only deeply influenced by Essenism.†It is this connection that highlights the importance of the similarities shared by these two groups. Despite their many differences, shared rituals and beliefs indicate that these two groups did not evolve independently. The influences of Essenism were of considerable importance in the development of a new religion, and can still be seen in Christianity. The discovery of the Dead Sea Scrolls, nearly two millennia after their creation, has given biblical scholars a great deal of insight into a mysterious period in Christian history – its conception. The manuscripts of the Qumran monks give us a greater understanding of the historical context at the origin of Christianity. The many parallels that can be drawn between these two groups help to explain what religious environment brought forth this new messianic movement. Though these numerous similarities might invite a direct relationship to be drawn between the two, it seems more likely that while the Essene religion certainly influenced early Christians, the two always remained distinctly different religions. However, they shared fundamental beliefs and practiced similar forms of organization and of ritual. We may, therefore, conclude that the Essene sect at Qumran was an influential force in the crystallization of the Christian religion. Bibliography:

Angela Merkel free essay sample

Prill Challenges of Leadership Leadership Book Analysis Modern World Leaders- Angela Merkel The person chosen for this leadership report is Angela Merkel. I read â€Å"Modern World Leaders-Angela Merkel† written by Clifford W. Mills. Being born in Berlin, with my pride in being German, as well as being a female with my own leadership ambitions, I felt Angela Merkel was a perfect fit for me. Gaining knowledge on the leadership style from one of the most powerful and influential women in the world, while also learning the values and beliefs my country is grounded on, I find Angela Merkel to be extremely interesting leader to study. Angela Merkel (born Angela Dorothea Kasner), was born in Hamburg, Germany on July 17, 1954. Angela was raised in East Germany where she later received Associates degree in 1973. Shortly after, she enrolled to the Karl Marx University where she later met and married Ulrich Merkel. She graduates with a bachelor and continues onto her PhD in Science at the Central institute for Physical Chemistry of the Academy of Sciences in Berlin. We will write a custom essay sample on Angela Merkel or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page By 1986 she received her PhD which is also the same year she goes back to West Germany for the first time since she was baby. It was the many years in West Germany, full of communism and hardships, that taught Merkel how strong and powerful government could be. Merkel was determined to use power to serve the people not use it to control them. Rather than telling them what they wanted hear, she told them what to do to solve the political problem. A scholarly physicist with little to no interest in politics rose to the top of the Christian Democratic Union (CDU) known as a conservative, male oriented, traditional political party. I believe the keys to her success include things such as her upbringing along with her passion and ambition. Raised by a minister in communist East Germany, Merkel had an upbringing like no other. A place where the economy was shattered- where resources and goods where lacking. Merkel and her family were always being watched upon by the Statsi. The Statsi was a security intelligence network that consisted of 100,000 full time employees with 300,000 informants recruited to spy on the citizens who might be subversive. Within this environment Merkel learned to keep her real thoughts to herself and keep her private and political world separate in fear of the Statsi. Ambition is an understatement. The fall of the Berlin Wall was the biggest eye opener and life changing event in Merkels life; going from someone who took no particular interest in politics to fighting for freedom and rights, almost over night. The day after Merkel was sworn in as chancellor Merkel wasted no time and made trips around the world meeting up with leaders in hopes to form alliances. Her first stop was Paris where she met with President Jacques Chirac where her goal was to emphasize the importance of their relationship. Next she met with security general Jaap de Hoop of the NATO. The NATO was a alliance between 26 countries where the attack on one country leads to the attack on all countries. Merkel knew how important this alliance was to Germany. Merkel returned home to meet the President of Pohomba of Namibia only to leave soon after to the United States to meet President Bush. Merkel was admired her never ending, ambitious, networking. â€Å"She put her loyalty to truth ahead of loyalty to the party†- Merkel’s put honesty and truth on the top of her values. When German chancellor Helmut Kohl admitted his guilt to receiving illegal claim contributions, Merkel was not scared to condemn Kohl in a public newsletter. Her mentor, the man who started Merkel in politics- in her eyes was now the man who betrayed a trust and should no longer be leader. Her honesty is the way Merkel got people to follow her as a leader. Although some felt she had stabbed Kohl in the back, many Germans praised her honesty. She had proven to the people that truth matters and that she stands behind it. Another time that Merkel wasn’t scared to stand her ground and simply standing up for what’s ethically right was back in high school. In Germany teachers quiet strict and at one point she had a teacher that would punish the entire class if a presentation differed even slightly from what the teacher told them to do. Deep down inside Merkel knew that the students put in extreme effort into the presentations and that this matter was so serious that the students could all be expelled from school. After explaining the situation to her parents, Merkel wrote a petition which she also presented to some GDR officials. Merkels class was saved; the teacher was later disciplined. I characterize her leadership style as one that is based on ethics and morals while also being very direct. She is both task oriented as well as relationship oriented. Merkel focuses on the business task at hand while putting great emphasis relationships and networking†¦ â€Å"I don’t think it make sense to go round and round in circles arguing about this crisis. We have to manage it instead. But that’s something we can only do together with our neighbors, our partners, the big ones and the small ones. I think Germany is destined, partly as a result of its geographic position, to be a mediator and balancing factor. † From this statement I feel as though Merkel is very direct and to the point- there is no point in arguing, let’s do something about it. At the same time Merkel puts emphasis on leader-member relations. Previous chancellor Schroeder was known for his extravagant sleigh rides with Russian President Putin along with an unwillingness to push Putin on difficult issues. Merkel wasn’t taking sleigh rides; she was making a dissimilar statement Based on her position Merkel has legitimate power and usually uses rational persuasion. She has the ability to influence others using something of value giving her reward power. Merkels degree in science gives her expert power and over the years has gained connection power through never ending networking and reciprocity. â€Å"I am, I think, courageous at the decisive moment. But I need a good deal of start-up time, and I try to take as much as possible into consideration beforehand. † Merkel puts a great deal of time studying an issue and pays close attention to detail when making a decision. When looking at a political issue, she looks at all sides and tries to understand it logically. Merkel does not go by â€Å"hunches† but finds out what others think (especially exerts). She studies an issue very carefully and does not make â€Å"right off the back† decisions. While some might of looked at it as inexperienced, Merkels courage stood out at the 2006 G8- Summit. The G8 Summit includes leaders from France, Canada, Germany, Italy, Japan, Russia, United Kingdom and the United States, that year taking place in Russia. One thing that was not â€Å"appropriate† during the G8 Summit was to criticize the host. Not only did Merkel question Russia on their electoral system claiming its shortcomings, she also vocalized that she did not want the natural gas from Russia to get disrupted again; she needed energy security for Europe to be assured and secured. Merkel had made headlines and made her mark. Merkel has not groomed a successor but is the successor of Gerhard Schroder. Schroeder was more of a Democrat while Merkel is a Republican. She is an anticommunist that wants there to be a bigger role for private business and less role of the government. Schroeder believed that the government had to be a regulator in businesses and that small changes to policy would bring Germanys level of competiveness up. Compared to her predecessor, Merkel felt government needed to get out of the way of business and that taxes should be simplified possibly with a flat rate. In order to decrease Germanys booming deficit, Schroeder cut social security payments an unemployment benefits. Merkel on the other hand found that increasing the VAT (value added tax) from 16%-18% was more successful. Another major difference between the two was their views on the war. While Schroeder was against the war, he allied himself with France and criticized the Bush administration. Merkel found the war to be dignified and correct- growing up in a country without freedom she knew exactly how precious it was. She explained Germany needed to stop bashing America and that her administration will have friendlier relations with America. A portrait of German princess born Sophie Augusta Fredrika, (later known as Russian empress Catherine the Great) hangs on the wall in Merkels office. Sophie married the 17-year-old grandson of Peter the Great and was crowned Catherine II. Catherine was the longest ruling and most renowned female leader of Russia. The Catherinian Era was sometimes referred to as the Golden Era as she extended Russian territory and reorganized law administration. Catherine led Russia into full participation in the cultural and political life of Europe. In September 2006 Merkel topped the â€Å"World’s Most Powerful Woman† list by Forbes Magazine. Analysts claim her strength was her â€Å"unassuming and tireless networking†. Leaders around the world such as Jacques Chirac, Tony Blair, and Vladimir Putin were all impressed by Merkel winning the admiration of people worldwide. Other awards received by Merkel include: * Vision for Europe award 2006 * Recognition of â€Å"Dama de Gran Croce Ordine al Merito della Repubblica Italian† by Italian president 2006 * Honorary doctorate from Hebrew University of Jerusalem 2007 * Chalemagne Prize 2008 * Grand Cross of the Order of Merit of the Federal Republic of Germany 2008 * Honorary doctorate from University of Technology in Wrolaw (Poland) 2008 * â€Å" â€Å" from University of Cluj-Napoca (Romania) Jawaharlal Nehra Award (India) 2009 * Forbes most powerful women 5 years in a row This assignment has enabled me to see leadership traits and values from the perspective of one of the most powerful and successful women in the World. A political record breaker, who has marked her spot in history by moving Germany out of the recession. I was aware that Angela Merkel was the Chancellor of Germany but I didn’t know what motivated her and the type of person she is and how she leads her country. Her motivation and drives comes from the democratic and controlled life she lived in East Germany giving her the determination of providing German citizens a less controlled, free, and happy life. She grounds her decisions on principal and logic and leads in a direct, assertive manner. Although Merkel dominates German politics I view her more as a leader than a politician. Leaders care about the people they serve while politicians usually care about themselves and their party. APA Style Citations Angela Merkel: The Most Powerful Woman In The World People Stylist Magazine. n. d. ). Stylist. co. uk homepage Stylist Magazine. Retrieved March 11, 2013, from http://www. stylist. co. uk/people/angela-merkel#image-rotator-1 Mills, C. (2008). Angela Merkel. New York: Chelsea House Reddy, V. (n. d. ). German Legend Angela Merkels Success story Posdcorb. Posdcorb. Retrieved March 12, 2013, from http://www. vamsinathmba. com/2012/08/german-lezand-angela-merkels-success. html Smitha, F. E. ( n. d. ). Catherine the Great, Russian Empress. MacroHistory : World History. Retrieved March 12, 2013, from http://www. fsmitha. com/h3/h31-gr6c. htm

Comparing Snow White and Shrek Essay Example

Comparing Snow White and Shrek Essay Example Comparing Snow White and Shrek Paper Comparing Snow White and Shrek Paper In this essay I am going to look at Snow White as the first feature length animated film and what impact its production had on its audience. I will later on compare it to Shrek an animated film produced over two generations later. To help me do this, I will look into the background of Snow White and what led to its production. I will start by looking at how and when it was produced. Snow White was produced in the 1930s by Walt Disney, and first premiered in 1937, while America was trying to recover from The Great Depression. The great depression had left many people unemployed and millions of them were miserable. Disney aimed for the film to appeal to all sorts of audiences. The Young and the old. The release of Snow White was a way of raising the morale of the American people who sacrificed the little money they had to go and see the film. Disney used songs like someday my prince will come and heigh-ho heigh-ho to cheer the audience up. Therefore, Snow White was made as a feel good factor for the people of America. The film was based on the story by the Brothers Grimm. Normally, the Grimm tales are notoriously dark and unpleasant but Walt Disney, the producer, decided to change the story line to make it more appealing to the audience. This way, the story would appeal to both adults and children. The production of Snow White cost about i 1. 75million but brought out a grand total of i 4. 2million. It was a great risk for Disney to take and if it hadnt been successful would have cost him his entire studio. Disney managed to capture the attention of his folly blind audience, as they were called, by producing thousands of individual sketches which gave the tiniest bits of detail. The death scene as well brought out a lot of emotions in the audience and tears in peoples eyes. Dream Works made Shrek in 2001, over two generations later. It was a direct parody of Snow White and other fairy tales like Sleeping Beauty (when Fiona wishes to be kissed by a handsome prince) and Peter Pan (when Donkey flies and a voice of Peter Pan is heard). It came from a childrens illustrated book by William Steig. Unlike Snow White, the characters in Shrek do no sing in a magical style but instead carefully chosen sound tracks are used to match the different moods of the scenes. The sound tracks also reflect the popular musical taste of time. The songs are a range of a number of American grunge. Challenging and mocking as it may be to Disney, Shrek like Snow White is a feel good film although it debunks the gentility of tradition fairy tales. Snow White begins with Once upon a time. It starts a long shot of the country and the castle, then zooms in to reveal the Queen dressed in black and purple. The audience first sees the back of the Queen to make her more mysterious. Only the crown on her head shows she is a Queen. The colour of her clothes, her pale complexion, dark eyes and very red lips show that she is an evil person. When she speaks to the mirror, her accent is slightly German and in the 1930s, the Americans did not trust the Germans. This was a deliberate way to make her seem evil and let the audience know she is an enemy towards Snow White. The mirror, whos voice seems to echo from somewhere within, hell perhaps, seems to feel sorry for Snow White when it mentions her name: Alas my fair lady. The Queen however disrespects the mirror because he/she is a slave. Her voice is loud and sharp, which makes her, appear bossy. She moves swiftly, superstitiously with long strides, which make her look dominant and overbearing. When the mirror mentions Snow White, her cat shaped eyes narrow and she hoarsely repeats it to show a malicious intent toward her. It is at this point that a dissolved shot introduces us to Snow White. Shrek on the other hand has a very different opening. The audience is shown a book with calligraphy writing, which is narrated sarcastically by Shrek himself. After six pages, a voice shouts Like its ever gonna happen, at this point, a page is torn and opening shot comes. A hut is shown and Shrek continues, What a lot of ****. Just the opening scene shows it is a comedy aimed for everyone. Like the Queen in Snow White, Shrek is shown at a low angle shot to make him look more menacing. In contrast to Snow White, Shrek is different from a traditional type of hero. He uses the page torn out of the storybook, and holds it in content. He baths in muddy water unlike any traditional hero who is portrayed as clean. He breaks wind and kills fish, one of which floats to the surface. He has a gross mannerism and the signs next to his home says: keep out, Ogre beware. Shrek is portrayed as a vicious large Ogre who is anti-social who roars and scares people with his smelly mouth. He doesnt want people around and he scares them. On the other hand however, he is shown as a private but friendly character. His privacy is a defence mechanism because he thinks people dont like him. He does it to make them think he doesnt like them either. He judges people before they get to know him just like they judge him. We can see he is not as unfriendly as earlier made to look when he has a love -hate relationship with the streetwise donkey who later became his friend. The donkey is instantly loved by the audience because of its chatter. He is not intimidated by Shreks size or the fact that he comes across as scary. He compliments Shrek by saying: I respect you Shrek, youve got that I-dont-care-what-nobody-thinks attitude and I like that. Snow White on the other hand is everything like a fairy tale princess. She is very cheerful and unaware of what happens around her. She is dressed in white, a great contrast to the Queens clothes. Her high pitched voice and wide eyes represent her innocence. Her small and delicate body highlights her youth purity. Her innocent, childlike behaviour makes people associate her with themselves. The well echos her song as she sings: my prince will come. She plays with doves, a symbol of purity, and runs away from the prince in embarrassment. She sends a dove to go and kiss him because she is too modest to do it herself. Even when the prince tries to entice her, she hides behind the curtains. In a dissolved shot, the camera zooms in to show her purity. He camera tilts upwards to reveal the Queen with an evil expression on her face. Mise-en-scene, all the animals like Snow White and play with her and it shows that she is a real princess. She is gentle, shy and modest, unlike Princess Fiona in Shrek. Princess Fiona in Shrek reacted oppositely when attacked. She hits and kicks Shrek the first time they meet. She also kills a bird at one point. Snow White is pretty too unlike Princess Fiona who turns into an Ogre. This also shows the difference between the two films. We can see the two films have different characters and certainly different heroes. While both are feel good films and are targeted for all audiences, they show different humour and reflect the different times of their production. This can be seen in the language the mirror in Snow White uses which is very out dated and humour used by the donkey in Shrek. We see that the music taste has changed as well since the production of Snow White, but also that technology has improved since then. For the production of Shrek, latest technology was used to create a lot of extras, which include life-like and realistic appearances like facial expressions, background, clothing etc. In the making of Snow White however, most of the details had to be sketched out because the technology had not advanced as much.

American history Assignment Example | Topics and Well Written Essays - 1500 words

American history - Assignment Example Answer 1 Social regulations refer to the measures taken by the government to protect public interest such as health, environmental controls, safety regulations and also restrictions on advertising and labeling. The cold war period experienced intense government intervention on social regulations. The government established many regulatory agencies such as Environmental protection Agency, Equal Employment Opportunity Commission, National Highway Traffic Safety Administration, Consumer Product Safety Commission, and Occupation Safety and Health Administration (Hook 67). These policies were meant to deal with the social problems that existed in America at the time. Social regulations had a positive impact on the short run. This is because they helped to bring sanity in most sectors of the economy. Cold war threatened the social stability of the country and the government had to ensure the safety of its citizens mostly in production of goods by industries. However, in the long term effec ts are both positive and negative. The negative effect was that they have reduced the competitiveness of American companies due to high compliance and opportunity costs. In addition, there have been high expenditures on litigation which increases the cost of production. However, measures such as environmental protection have enabled the country to assure its population good health and hygiene (Hook 78). Answer 2 The statement is wholly valid. Conservatism is founded on four fundamental concepts which are liberty, tradition and order, rule of law and belief in God. The evangelical Christians were motivated by emphasis on Judeo- Christian values, advocated by Goldwater and Reagans in their campaigns. The Judeo- Christian values were predominant during the fist half on the 20th century and were now being reignited. Conservatism also emphasized on family values. They stood against same sex marriage, abortion and sexual permissiveness (Hook65). In addition, it advocated for strengthening of traditional standards in public life, religious life and education. These issues enabled conservatism to gain popularity among popularity among people. There was also emergence of a political right group that sought to counter communism in America. They wanted to fight spirit of communism. They believed on the fight against overregulation of free market capitalism, expansion of welfare state, growing power of labor unions and activism in courts. They saw these policies to be against the American values and sought to fight against their implementation (Hook 67). These political ideologies combined with those of mass culture and religion encouraged many people to join politics at the time. However, these values were not new but reignited the ideologies of the first half of 20th century. Answer 3 Cold war period witnessed many foreign policies being formulated by United States. These policies run parallel with domestic affair. The government sought to promote ideas of capitalism an d democracy. America supported corrupt, which were friendly to its policies. These ideologies run parallel with intensive indoctrination of American people. The indoctrination involved anti- communism propaganda and cold war rhetoric. The major vehicle used to propagate capitalist ideals was the film industry (Hook 345). Some actors and actress were blacklisted for

Fitness Plan Assignment Example | Topics and Well Written Essays - 500 words

Fitness Plan - Assignment Example Walking, dancing and swimming are examples. Walking is perhaps the most convenient and has the same benefits as the other more vigorous forms of exercise. The cardiovascular system is dependent upon the exercise one does in a day. In order to improve it one has to walk 3 to 4 times a week for at least 20 to 30 minutes. The walk should make one breath hard but not gasp for breath. In order to lose weight, a minimum 5 days of exercise for 30 minutes, at a brisk pace is required. For reaping general health benefits, 30 minutes a day of exercise (at least 4 days a week), at a comfortable pace is recommended. Warm up exercises are necessary as they cause vasodilation of the blood vessels, ensuring that muscles are well-supplied with oxygen, pliable and flexible. The heart rate also increases, and this prepares the body for a more rigorous exercise. The burning of calories is also more efficient. In order to warm up before walking, walk slowly or march for 5 to 10 minutes until breathing becomes quicker and one starts to feel warm. Cooling down is just as important, as it prevents the heart rate and blood pressure from falling too rapidly, thus preventing light-headedness. Additionally, it removes waste products, lactic acid for instance, and improves flexibility. It is thus beneficial to gradually decrease one’s speed (for 5 to 10 minutes towards the end), rather than halting abruptly. Following this, one should carry out a brief stretching routine (10 minutes). Adults need 7 to 9 hours of uninterrupted sleep at night for optimal mental function and prevent daytime napping. A lack of sleep can undermine one’s ability to deal with stress and lead to health problems. In order to follow a perfect fitness plan the diet of a person is also very important. The diet should be composed of fruits, vegetables, grains and milk that are free of fat. Products that have less cholesterol

Siebel Assignment Manager Rules Engine Computer Science Essay

Siebel Assignment Manager Rules Engine Computer Science Essay Siebel Assignment Manager is a rules engine that allows sales and service organizations to assign the most qualified people to specific tasks. Assignment Manager accomplishes this function by matching candidates to predefined and user-configurable assignment objects. To assign the most qualified candidate to each object, Assignment Manager applies assignment rules that you define. For you to define assignment rules, you select: à ¢Ã¢â€š ¬Ã‚ ¢ Objects to which each assignment rule applies à ¢Ã¢â€š ¬Ã‚ ¢ Rule Groups to which each assignment rule applies (optional) à ¢Ã¢â€š ¬Ã‚ ¢ Criteria for each assignment rule à ¢Ã¢â€š ¬Ã‚ ¢ Values for each assignment criteria à ¢Ã¢â€š ¬Ã‚ ¢ Skills to match assignment rules, objects, organizations, employees, and positions à ¢Ã¢â€š ¬Ã‚ ¢ Scores for each assignment rule, criteria, and value à ¢Ã¢â€š ¬Ã‚ ¢ Candidates that are scored using the assignment rule à ¢Ã¢â€š ¬Ã‚ ¢ Workload rules to balance work across your organization Terminology of Assignment Manager: Assignment Object: In Siebel Assignment Object is repository Data type which is need to be assigned. Based on Assignment Rule Assignment Manager finds the suitable candidate. A number of predefined assignment objects are available for use by Assignment Manager for the most commonly used business entities in Siebel Business Applications. Some of the predefined assignment objects are: à ¢-   Account à ¢-   Activity à ¢-   Campaign à ¢-   Campaign Contact à ¢-   Contact à ¢-   Opportunity à ¢-   Order (Sales Credit Assignment) à ¢-   Product Defect à ¢-   Project à ¢-   Project Team à ¢-   Service Request Assignment Rule: In Siebel Assignment Manager, an assignment rule is a collection of logical business boundaries. Each assignment rule has an activation and an expiration date that you can use to denote a range of dates for when the rule should be active. If you specify an activation date and no expiration date, the rule is active from the date denoted by the activation date onwards. If you specify an expiration date and no activation date, the rule is active until the date denoted by the expiration date. If you do not specify neither the activation date nor the expiration date, the rule is always active. Assignment Criteria: In Siebel Assignment Manager, assignment criteria enforce business conditions when applied to assignment rules. An assignment rule can have one or more assignment criteria. For Each criterion specific values can be given if required. Running mode of Assignment Manager: Batch ModeUse batch assignment to assign multiple records of an object in a single batch. Typically, you want to run batch jobs periodically when you anticipate the least amount of database activity (such as daily or weekly after-hours). Dynamic ModeDynamic assignment is especially useful in a deployment where users and server programs make frequent changes to the assignment object records (such as service requests and activities) because dynamic assignment can automatically determine the changes and assign the objects to the appropriate people and organizations. Interactive ModeRunning Assignment Manager in interactive mode allows end users to make real-time assignments. End users can review a list of potential assignees generated by Assignment Manager, then select and confirm, or override the assignment from the generated potential candidate list. Creating Assignment Rule (Considering Service Request as Assignment Object) Goto SiteMap->Admin Assignment DrillDown on Rule Group List Create a new Record Name Parent Rule Group Activation Expiration SR Assignment (If required) Date(From when rule group should be Active) Date(After this Date rule group should be expired) Drilldown on Rule Group Name Create Assignment Rule in Rule List Applet Name SR Assignment Rule For Object to be Assigned, Create a new record in PickApplet and select an Object. Fill Other fields Object To Be Assigned Activation Expiration Sequence Service Request Date(From when rule should be Active) Date(After this Date rule should be expired) 1 Drill Down on Assignment Rule, Fill the Candidate Details on the basis of requirement. Important fields, there values and descriptionà ¢Ã¢â€š ¬Ã‚ ¦.. Assignee Filter Field Assignee Filter Field Values Assignee Filter Description All, Above Minimum Use assignees with an assignment score greater than or equal to the assignment rules candidate passing score. Assigns one or more assignees. All, Must Assign Same as the All, Above Minimum value, except that the highest-scoring candidate is a potential assignee even if all candidates fail to meet the candidate passing score. Assigns one or more assignees. One, Best Fit Use the highest scoring assignee with an assignment score greater than or equal to the candidate passing score. Assigns one assignee. One, Random Choose a random assignee whose score is greater than or equal to the candidate passing score required for this assignment rule. Assigns one assignee. NOTE:  Ã‚  If you do not use scores, the candidate passing score on the assignment rule and all qualifying candidate scores are treated as zero. Therefore, every qualifying candidate (every candidate that passes all required criteria) is assigned depending on the assignee filter. The assignee filter determines how candidates are evaluated as potential assignees to the object. 2.2 Person Candidates Source From Rule. To assign the objects only to candidate (positions and employees) defined in the rule. All People. Checks Assignment Skills of the entire candidate (positions and employees) Teams. The person dynamic candidate teams you define in Siebel Tools (the value of the Team Type property in the Dynamic Candidate object) appear in the Person Candidates Source list of values (LOV) field in the assignment rule. 2.3 Organization Candidates Source From Rule. To assign the objects only to candidate (Organization) defined in the rule. All People. Checks Assignment Skills of the entire candidate (Organization). Teams. The organization dynamic candidate teams you define in Siebel Tools appear in the Organization Candidates Source list of values (LOV) field in the assignment rule. Check Employee Calendar Field If check then Assignment Manager checks the employees availability by checking its calander. Assignment Criteria: Goto Assignment Rule DrillDown on the Rule Name In Criteria tab, Create a new record Rule Criterion Service Request Type Comparison Method:Assignment Manager uses criteria comparison methods to qualify objects or candidates, or both, foran assignment rule Comparison Method Description Compare to Object Criteria values are compared with objects attribute. Compare to Person Compares criteria values to skills of person candidates (employees or positions). Person candidates that possess the skills required by the criterion qualify for this criterion. Compare Object to Person Objects attribute is compared with Assignment Skills of the candidates (employees or positions), Object is assigned to one candidates (employees or positions). Compare to Organization Compares criteria values to skills of Organization candidates. Organization candidates that possess the skills required by the criterion qualify for this criterion. Compare Object to Organization Objects attribute is compared with Assignment Skills of the organization candidates, Object is assigned to one organization candidates. Inclusion Method: Inclusion Method Description Include Attribute value must match at least criteria value Include All Attribute value must match all criteria value Include All Matching All Attribute value must match matching criteria value Exclude Attribute value should exclude all criteria value 5. Enter the criteria value by creating new record. Adding Candidates: Goto Employee candidate Add database users by creating new record. Workload distribution: Workload distribution is a special criteria type that balances the load between candidates. You create workload distribution by adding workload rules in the Assignment Workload view for employees and positions, or the Assignment Organization Workload view for organizations. Workload distribution is generally used with service assignments. Goto Workload Distribution Rule view. Create a new record Name Object To Be Assigned AssignServiceRequest Service Request Provide the condition for workload Condition Field Comparison Operator Value Service Request Status = Open Add this Workload distribution rule to Assignment Rule. Goto Assignment Rule Drilldown on Rule Name-> Goto Workload Distribution tab Create a new record. Select workload distribution rule Give a value for Maximum Workload Eg. 100. Give Score value if required. Finally Goto Assignment Rule and press Release button to make it available. Running Assignment Manager (Batch Mode): Goto Admin-Server Management-> Jobs Create a new record with following details Give the Component Name Batch Assignment Make the job repeating by giving following details Repeating Y Repeat Unit Minutes Repeat Interval 5 Enter the following job parameter. Name Value Assignment Object Name Service Request Object Where Clause where SR_STAT_ID = Open AND OWNER_EMP_ID IS NULL Submit the JOB. Dynamic Candidate: They are the potential assignee for assignment object. Similar to Static Candidate. These are the group of members for which Assignment Manager works. Dynamic Candidate mainly works for Compare Object to Person. This of two types, Single Owner Type: Only one candidate will be associated with Assignment Object. Multiple Owner Type: Multiple Members Will be associated with Assignment Object. For Configuring Dynamic Candidate, It is need to be configured from Tool side. The advantage of Dynamic Candidate is to reduce the list of members for assignment. Configuring Dynamic Candidate; Login into Siebel Tools. Query for Service Request in workflow policy. Goto Service Request Assignment Object. Goto Dynamic Candidate, Configure this according to following data. Compile Service Request Workflow Policy. This Team (Dynamic members) will be available in Person Candidate List. Case Study of Assignment Manager: Requirement Æ’Â  Service Request created under Account should be assigned to a candidate on the basis of following points: Service Request Type(Type Of Service Request) Employee Circle(SR circle and employee circle should be same) Service Request Shift Details(SR Creation time should be within employee working hour) Market Segment(Market Segment type of Account) Service Request should assign to limited users. Approach:- We have a option of limited no of users, i.e. the value in Person candidate source should be From Rule For Assignee filter we are using All, Above Minimum because we are not using scores. We have added two employees in Employee Candidate. We have Added Workload distribution rule, having maximum load 100. We are Using Compare to Object, Because Criteria values are being compared with Object attribute. Inclusion method is Include because only one value of object attribute is there to match with Assignment criteria value. EBC Steps to create EBCà ¢Ã¢â€š ¬Ã‚ ¦. Log in to Tool Goto File -> New Object (New Object Wizard) Select External Table Schema Import Enter The Following Details Project Any locked Project Schema Source If importing from DDL file then use DDL/Analytics, otherwise use ODBC Character Group Any three random digit After giving these details press Next. Select a data source which has ODBC entry. Give the name of table owner. Eg. STAGING Goto Next step. Select the table you want to generate the schema of goto next step. Provide the run time data source. As mentioned in TNS entry. Finish the wizard. This wizard will create external table schema. To check this data source make following entries in cfg file. In Data source section: [DataSources] UWUATDB = UWUATDB Foe this Data source make following entries: [UWUATDB] Docked = FALSE ConnectString = UWUATDB TableOwner = STAGING DSUsername = STAGING DSPassword = STAGING DLL = sscdo90.dll SqlStyle = OracleCBO Create a Business component based on this table and mentioned the Data Source name for the BC.